Welcome to the digital home of my brain 🤓

I’m a structural engineer by heart who fell in a deep love with the world of technology and entrepreneurship, striving to inspire effective and viable problem-solving practices.

My superpower is spotting problems in everyday life and getting to solve them creatively using technology and delightful experiences. The aim of this blog is to fuel my curiosity and allow me to share my thoughts and creative work with the world.

I write about product management, user experience, growth design, and practical productivity. I also fuel my passion and obsession for entrepreneurship by working on side-projects. I’ve developed the StartHack framework (a process to take startups from idea to P/M fit), launched an EduTech startup, called Mogz (didn't work 😅 but was among top 10 startups in Shera'a incubator) and now running Febe on the side. I’m a system/process thinker. I love tools, systems, and best practices to automate work, and become productive.

Professionally, I have a unique story!

Graduated top in class as a structural engineer (turned down a $40,000 scholarship in the AUS), joined a couple of startups in the Middle East as a growth manager at Schoolvoice, venture builder at GrowValley, product manager at Expin, then was blessed to upskill my product sense by joining ClickUp as a PM for 2 years, building one of the fastest growing and most loved productivity app in the world with a release of new features every single week.

I've joined ClickUp when they were 32 employees and helped scale it to a 900+ team with $4 billion in valuation 🚀

I, then, joined Qawafel, a fast growing wholesale B2B startup in Saudi Arabia with $60M GMV in just 2yrs 🔥. I joined them as the Product Lead to expand my expertise and learn more about marketplaces biz models and products.

Currently, I’m the Sr. PM in Salla, a leading one stop solution to building, managing and growing an eCommerce business serving 1.7+ million merchants helping them generate a total of 33.5B SAR (yes, with a 'b" 😅)