What I'm up to

Now.

What has my attention this season. If it is not on this page, I said no to it for now.

Aim to update every few months. Last update: Nov, 2026.

• Lead Product Strategist at Salla

  Career

  Setting the product strategy for 13 squads, and building an AI toolkit of 13 PM skills for the team.

  Check out Salla

• Insightloop

  Building

  The evidence agentic engine for product decisions. Ship outcomes not outputs

  See the product

• Inside The Trenches

  Writing

  I'm doubling down on content creation and have moved completely to Substack to share my thoughts on product management and building startups, along with a flare of productivity powered by Islamic principles 🙂

  Subscribe

• Book: Confused!

  Writing

  Book drafted in public, chapter by chapter.

  Get chapters as I write them

• Offering new services

  Services

  I love working with passionate individuals with similar interest and mindset. I finally laid out the 4 services I'd love to offer with complete confidence of "wowing"

  Here are some ways I can be of service

• Books I'm reading

  Reading

  I'm now reading "The Millionaire Fastlane" by MJ DeMarco and "High Growth Handbook" by Elad Gil