Writing
Inside The Trenches
How I think about product, startups and building with AI, written every two weeks.
7 posts
Hypothesis #1
Raise an audience before you raise money.
Hypothesis #1 of the Experiment: why I'm building distribution before product, and exactly how I'll know if I'm wrong.
6 min read
The Experiment
Can you build a startup with AI by raising an audience before raising money? Proven or disproven, both get published.
Read the post
Hypothesis #2Building is the new validation.Market research moved into public building. Here's the loop I use.Coming soon
Product strategyDefensible bets in the age of AI.When building is cheap, choosing what to build is the whole job.Coming soon
Product strategySignals pile up. Decisions don't.Connecting customer evidence to the bet on the table.Coming soon
Hypothesis #3Great startups start as personal tools.You don't need to quit your job to be a founder.Coming soon
CareerWhat scaling at ClickUp taught me.From 32 people to 900+: what changed for product.Coming soon
CareerWhy my first startup failed.Mogz, 2016, and the lesson I teach most.Coming soon
Newsletter on Substack
Every number shared, the flat months included.
Bi-weekly notes from inside real roadmaps and the Experiment: defensible bets, PLG, and the AI workflows I actually run.